Press briefing of Cabinet Decision taken on 2022-03-14

Implementation of a Joint Promotion Campaign with Airlines, Online Travel Agents and Key International Tour Operators

- In view of bringing more tourists to the country, the Sri Lanka Tourism Promotion Bureau has planned to implement a Joint Promotion Campaign, which will draw more attention towards meetings between Business to Consumer (B2C). Accordingly, the proposal made by the Minister of Tourism to call for proposals by the Sri Lanka Tourism Promotion Bureau from major Airlines, selected Online Travel Agents, key International Tour Operators and the internationally reputed Advertising Agencies, Print and Electronic Media institutions for the implementation of the said Promotion Campaign, was approved by the Cabinet.